About Us


Tri-V Pet Foods Ltd manufactures a wide variety of products with something for everyone: all natural foods, salt free and low ash diets as well as foods made entirely without by-products. Currently under development are a number of “special needs” foods for dogs including calorie reduced, growth and seniors diets.


Since its inception Tri-V Pet Foods Ltd. strives to produce quality, innovative products at affordable prices. Whether it be all natural or all red meat products, Tri-V has always endeavored to introduce unique and exciting products available at the lowest prices possible.


The roots of Tri-V Pet Foods Ltd. reach back to the year 1942 when John Jones and partner ventured out on his own and founded the Rover Strongheart Company. Rover Strongheart soon became a major player in the national pet food market in Canada. The success of John Jones company drew the attention of the Quaker Oats of Canada Ltd. who purchased Rover Strongheart in 1969.

In the early 1970’s John joined his son Clifford who with another partner had formed Tri-V Pet Foods Ltd. and they quickly established themselves as a leading supplier of maintenance dog and cat foods.

Today Tri-V boasts a wide variety of quality maintenance and luxury dog and cat foods while enjoying a generous market share in British Columbia and Alberta.